"Beliy Medved-97" is a wholesale supplier for tourism, fishing and active leisure, which was looking for the retoucher for their brand Woodland. The company needed to create a key visual for the Woodland shoe collection. The product image was required to be retouched and inserted into an environment created by means of photo manipulation.


Once the targets were set by the marketing team, Lev began to look for the material for the future collage. The customer provided the images of shoes taken by an amateur camera, so the product needed to be retouched thoroughly (including removal of the wrinkles, scratches, alterations of shape and light, color correction and replacing a logo). Special attention was paid to the details of the product so that they resemble the original as close as possible. Afterward, the collage was created based on the photo stock images. With the help of retouching and collage techniques, Lev succeeded in creating a realistic and atmospheric world of ice and cold. The key visual was later used for advertising materials, showcasing the best features of the product.
PHOTOMANIPULATION FOR THE FOR SHOE BRAND
2018
CLIENT: WOODLAND
PHOTO MANIPULATION • ILLUSTRATION • KEY VISUAL