Cheil is an award-winning South Korean advertising agency with offices located in 50 countries. They work closely with many well-known brands, Samsung being one of the most prominent.

Due to the expansion of the SMM department in 2015, Cheil Moscow office needed a retoucher able to handle visual content for Samsung social networks. The main requirements included processing the images captured by photographer, as well as photo manipulations according to the brief and copyright. The retoucher was supposed to be a team player and get along with the departments (designers, photographers, and copywriters). The ultimate goal of this assignment was to bring out the best of the company's products, creating a perfect and natural look.

In order to achieve the goals, Lev ensured daily communication with the staff photographer and copywriters who sent materials for processing. The tasks varied from basic retouching (color correction, cropping, and image formatting for social media) to sophisticated advertising retouching with in-depth image processing and photo manipulations. Additionally, Lev was handling product visualization in interiors, using photo stocks images and seamlessly incorporating a product image into them. To ensure the deadlines are met with perfect results, each task was approached with certain retouching technique.

Despite the high amount of images, the client always received an eye-catching visual content ready to be used in social media.
RETOUCHING IMAGES AND CONTENT CREATING FOR SMM
2015 - 2017
CLIENT: SAMSUNG
AGENCY: CHEIL
RETOUCHING • POST PRODUCTION • PHOTO MANIPULATION SMM • GRAPHIC DESIGN
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