PROWATER is an Australian sports nutrition brand, producers of innovative protein water. Its sophisticated formula makes the water an excellent alternative to juice and milk protein drinks.

The client required photo-realistic illustration for each of three products in order to use them on the website, in ads and social networks. Another important task was to create a key visual for the upcoming advertising campaigns. Reuben Gates, the Australian photographer, was looking for a professional retoucher to merge several shots into one to make it look realistic and attractive.

After the initial discussion, Lev was provided with pictures in raw format. Once each product was retouched, the process went on with the creation of photorealistic illustrations using Adobe Photoshop. Each illustration comprised several shots of water splashes, combined to achieve desired shape and volume. This meticulous task included removing the background of each image, merging the images together and drawing details (like water drops) to achieve the plausible image. Each element of the image was carefully designed to create a harmonious composition. Advertising illustrations turned out bright and attractive while remaining photo-realistic
PHOTOMANIPULATION FOR THE SPORT NUTRITION BRAND
2018
PHOTOGRAPHER: REUBEN GATES
POST PRODUCTION • PHOTO MANIPULATION • ILLUSTRATION • KEY VISUAL