O’Stin is a brand that offers a wide selection of casual clothing and accessories.
In 2015, the company was looking for a person who could professionally process photos for the brand’s social networks. The project was implemented along with the Cheil agency smm department. After the initial discussion and briefing, Lev received a plan and raw images that needed to be processed and improved. It was necessary to perform a full range of processing services to create excellent images, showcasing the product in the best manner. The processing included removing folds on wrinkled clothes, altering the complexion and body shapes of the models, while leaving the natural look. In some cases, the size of the clothes did not match the size of the model, hanging down and making folds. Those images needed to be manually adjusted in Photoshop. In other cases, Lev was required to remove certain elements of the image (such as street dustbins, wires, and cars).
Over two years of work about 600 images were processed and provided to the client to use in social networks.