Full Focus
2020
Creation and processing of planner images for Full Focus with eCommerce product photo editing services.

Full focus is a US-based company that sells planner pictures through online stores and other resources. The planners are of supreme quality and feature excellent custom designs. They offer a wide range of products ideal for both children and entrepreneurs.
Task
Proces planner images through eCommerce product image editing services to use on the website and online stores.

Here’s the procedure of eCommerce photo editing:

At first, correct the color of pictures, align perspective, and remove dirt, dust, or imperfections. We then improve texture, align ribbons, and add elastic bands or ribbons with product image editing services.

All pictures must have the same size, style, and location. Each product should have multiple angles: a direct view of the cover and open pages. It is also essential to create group photos of planners, and we do so using eCommerce product photo editing services.
Work process
Before the product photo editing service, a professional photographer clicks pictures of products in the studio. But despite this, they have some defects, and it is totally normal.

The eCommerce image editing services begin with the basic correction of raw files. The process involves several steps, including color correction, perspective alignment, noise removal, and texture improvement. Consider preparing all photos properly, as it can be hard to get back to this stage after the eCommerce product retouching service. In addition, it is worth removing the background and adding a barely noticeable color/shadow to all pictures at this stage to make them look natural.
After these basic corrections, we switch to eCommerce retouching services. Whatever the product, it should not have any dust and dirt. It is essential to make the traces of Photoshop invisible, especially in areas where texture is pronounced. To do so, the technique of frequency decomposition is used qualitatively. This makes it easy to clean the object without affecting its shape and color or adjust the shape without affecting texture.


Before / After texture retouching
Texture changing
On the other hand, we have to redraw some pictures for perfect results. For instance, in the image on the right, due to the ornament on this planner, it was hard to do eCommerce photo retouching for the best results. Therefore, we decided to redraw the ornament and restore texture. This is how we obtained a perfect image of the product using photo manipulations and eCommerce photo editing.

Final images
Classic planner
Navi / Oatmeal / Grey
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Bold planner
Blue / Olive / Eggplant
Notebook
Aviary / Botanical / Dalmatian / Savannah
Student standart
Blue / Orange
Classic planners
Saddle / Black
Notebook
New brown / Gatsby
Executive Bold
Bold Coil Planner
Grey / Oatmeal
Blue / Olive / Red
Bold Coil Planner
Inner pages
Classic Planner
Inner pages
Kids Planner
Inner pages
Executive Black Coil Planner
Inner pages
Group
Final
Processed and created 320 images of planners for the online store. All images have an attractive and natural look and are fully consistent with real products. The visitor can see both the cover of the planner and the inner pages. All images are identical to each other in style.